Mobile content soars thanks to device and network advances

Posted on August 31st, 2010 by | Filed under: Marketing News, Uncategorized

Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.

eMarketer predicts mobile content revenues will rise from less than $1.15 billion in 2009 to more than $3.53 billion in 2014, a compound annual growth rate (CAGR) of nearly 20% over the period.

“The continuing advance of smart devices—including tablet-style computers, led by Apple’s iPad—and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Content: Games, Music and Video Take to the Cloud.” “An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.”

US Moblie Content Revenues by Segment 2009-2014

The fastest growth will come from mobile music, which starts from the smallest base and will move from a market focused on ringtones to one where mobile-broadband-enabled users pay to access full-length songs from the cloud.

US mobile Music Listeners, 2008-2014

Games are the most popular mobile activity in number of users, and there is a growing emphasis on monetizing such content through downloads and advertising, rather than shipping phones with games preinstalled.

The mobile video audience will increase threefold between 2009 and 2014, with the steady improvement of devices, the increase in mobile broadband availability and the emergence of viewing options outside the carrier networks. These factors will help boost revenue growth to a CAGR of more than 25% from 2009 to 2014.


DMA report: Digital media marketing strong, social media pervasive

Posted on July 29th, 2010 by | Filed under: Marketing News, Uncategorized

LinkedIn and Twitter Logo

New York—Most marketers are using digital media both to sell and nurture a stronger bond with their customers, according to the newly released “Digital Marketing Practices and Trends,” a study conducted by the Direct Marketing Association. The report also found that the use of social media has become a mainstream marketing channel.

The report, based on an online survey in November and December 2009 that produced 541 usable responses, found that 62% of marketers use paid keywords, followed by banner/skyscraper ads (45%), affiliate networks (28%), hot links (26%) and sponsorships (23%).

Among b-to-b companies, social media marketing has become pervasive: 88% report using social media, with the most widely used channels being professional social networks such as LinkedIn (69%), followed by microblogs such as Twitter (53%) and blogs (47%).