Showcase – Collateral – FANDTS

Posted on December 4th, 2009 by | Filed under: Print Collateral, Showcase

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To prepare and strategize is not to jinx—it’s to win

Posted on December 1st, 2009 by | Filed under: Marketing in a Recession, Marketing News, Soap Box

The wise marketer will take advantage of this critical moment in an economic cycle. If your company has been saving resources and restraining marketing spending, you can still position your company for favorable market share and future sales by increasing your presence now.

Despite stubborn unemployment and cautious consumers, the nation’s manufacturing grew for the fourth consecutive month in November, according to the Institute for Supply Management. While the overall U.S. economy has expanded for the seventh straight month, the recent stabilizing of the manufacturing sector suggests consumer demand should soon follow.

In the past several years, no moment has been more critical than this one for stepping up your media presence. Your email marketing will help bring in direct response leads, of course, but direct marketing response works best when your brand is highly visible in your target market’s media consumption pattern—particularly if your competitors are there.

Contrary to some of the chatter from the tech marketing blogosphere, branding still works. It always will as long as human beings have emotional responses. And at today’s point in the recession cycle, a well executed ad campaign is the smartest marketing move a company can make. So go ahead. Don’t worry, you won’t jinx the economic recovery.