Ervin | Ad tapped to market First American Default Division

Posted on March 4th, 2009 by | Filed under: Ervin | Ad Press Releases

IRVINE, Calif.—March 4, 2009—Ervin | Ad announced today their selection as marketing agency for First American National Default Title Services (NDTS), a division of The First American Corporation, an international business information products and services provider and FORTUNE 500® company. The appointment follows a successful partnership with The First American Corporation spanning over 20 years.

40-page Product Guide

40-page Product Guide

NDTS provides information products and services to the mortgage industry for default-related loan-servicing activities. “NDTS is a rapidly expanding division ready for its own brand identity,” Katherine Henderson, account executive for First American at Ervin | Ad, said. “As we move forward, we’re also working closely with the client to target a market that’s changed significantly in the past few years.”

In the upcoming months, Ervin | Ad is slated to create a variety of marketing collateral designed to position NDTS as the most comprehensive, single-source resource the mortgage industry needs in any type of market cycle.  Brochures, a new Web site, and print ads are all in various stages of planning. “Our goal is to have NDTS be synonymous with the best in default-related services and products,” Henderson explained. “We’re excited to commence on what we know will be a long, fruitful collaboration.”

Microsite

Microsite

Ervin | Ad Marketing Communications is a full-service communications and advertising agency headquartered in Irvine, California. Established in 1981, the agency’s broad range of clients includes Toyota Motor Sales, U.S.A., The First American Corporation, Fleetwood Enterprises, Cox Communications, Mars-Nutro Products, Inc. pet food company, and others.

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