Is your marketing plan ready for the upturn?

Posted on March 26th, 2009 by | Filed under: Marketing in a Recession, Marketing News

The industrial blogosphere was teeming with very cautious optimism about an economic turnaround somewhere on the distant horizon. An unexpected uptick in durable goods orders in February prompted some such blog entries, like this one posted by Jorina Fontelera, managing editor of ThomasNet, on TN’s Industrial Market Trends blog. The writer rightly cites far more negative indications, noting it’s way too early to get excited.

Whether or not we’ve hit bottom yet, good marketers are asking themselves two questions:

1. Has the recession changed your market and/or your competitors?

2. Will your company or brand be in a good marketing position prior to the rebound? (Is your marketing plan poised?)

If you can’t answer the first question in a half-second, chances are the answer to the second one is “no.”

Great brands strengthen their overall brand position by marketing specifically to the special needs created by the recession.  If your company keeps that mantra, your brand–even your corporate identity–stays present among its audience and fosters good will.

When it comes time for your audience to make buying decisions in the next economy, they will remember the brand who stuck with them when the times were tough.

Showcase – Collateral – Toyota Newslift

Posted on March 13th, 2009 by | Filed under: Print Collateral, Showcase


Showcase – Web – Email Newsletter #2

Posted on March 13th, 2009 by | Filed under: Showcase, Web


Ervin | Ad tapped to market First American Default Division

Posted on March 4th, 2009 by | Filed under: Ervin | Ad Press Releases

IRVINE, Calif.—March 4, 2009—Ervin | Ad announced today their selection as marketing agency for First American National Default Title Services (NDTS), a division of The First American Corporation, an international business information products and services provider and FORTUNE 500® company. The appointment follows a successful partnership with The First American Corporation spanning over 20 years.

40-page Product Guide

40-page Product Guide

NDTS provides information products and services to the mortgage industry for default-related loan-servicing activities. “NDTS is a rapidly expanding division ready for its own brand identity,” Katherine Henderson, account executive for First American at Ervin | Ad, said. “As we move forward, we’re also working closely with the client to target a market that’s changed significantly in the past few years.”

In the upcoming months, Ervin | Ad is slated to create a variety of marketing collateral designed to position NDTS as the most comprehensive, single-source resource the mortgage industry needs in any type of market cycle.  Brochures, a new Web site, and print ads are all in various stages of planning. “Our goal is to have NDTS be synonymous with the best in default-related services and products,” Henderson explained. “We’re excited to commence on what we know will be a long, fruitful collaboration.”



Ervin | Ad Marketing Communications is a full-service communications and advertising agency headquartered in Irvine, California. Established in 1981, the agency’s broad range of clients includes Toyota Motor Sales, U.S.A., The First American Corporation, Fleetwood Enterprises, Cox Communications, Mars-Nutro Products, Inc. pet food company, and others.