Email will be an essential tactic in your marketing mix for 2009

Posted on February 2nd, 2009 by | Filed under: Marketing in a Recession, Soap Box

If you haven’t gotten serious about email marketing yet, 2009 is the year you will. It has become the cog in the engine of corporate marketing from first response to ongoing customer relationship management.

Whether consumer or business-to-business, email is one of the most critical touch points between a brand and its public. Good email marketing is not a “blast.” Rather, it is relevant and valuable to the recipient. In today’s economy, it’s not enough to push various sales messages out to your public. When done right, email is an effective, rapid way to build brand image and create loyal customers.

Email marketing is most effective when used in tandem with direct mail, Web landing pages, and a CRM system. And in 2009, a challenging economic year, smart marketers will be doing it. Why?

So with everyone trying their hand at email marketing, how can you avoid being lost in the noise? Careful attention to branding and message is the short answer. The following article has appeared on several blogs lately and offers timely tips:

How Can You Make Your Emails Stand Out?

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